Stockholm or Gothenburg, Gothenburg or Stockholm... As Sweden’s stylish capital (and, more importantly, the birthplace of ABBA), the answer to this question appears to be a no-brainer. What could be more iconic than the hometown of the Swedish supergroup? Yet, as trendy and charming as Stockholm is, Gothenburg also has a lot going for it. Built along Dutch-style canals and blessed with leafy boulevards, Sweden’s ‘second city’ has everything you could want from a lively metropolis – without the crowds.
5th April 2025 - Sweden Culture
From its fairy-tale-like landscapes to its vibrant cities and otherworldly Northern Lights displays, Sweden is an easy country to fall in love with. Beauty abounds in this Nordic nation, and you’ll find plenty to point your camera at, whether it’s the colourful buildings and cobblestone streets of Stockholm, the frozen lakes and sugar-dusted mountains of Swedish Lapland or sweeping wildernesses and sandy beaches of Gotland.
1st February 2025 - Sweden Travel Inspiration
The Swedes know how to embrace the great outdoors, and our Europe specialist, Valeria, discovered what the hype’s all about during her recent research trip. She learnt about lobster fishing, relaxed in a lakeside sauna, slurped fish soup, hopped between islands on ferries and appreciated the country’s eco way of life...Valeria’s trip was nothing short of authentically Swedish. Interested in learning all about it?
20th November 2024 - Sweden Travel Tips
Tracing the length of Sweden from the culture-rich Mora to the sparse Lapland in the far north, the legendary Inlandsbanan railway line cuts through some of the country’s most wild and rugged landscapes. The 800-mile journey culminates in Gällivare, a dinky town perched about 60 miles above the Arctic Circle. If you’re craving a slower style of travel, the Inlandsbanan is Sweden’s answer to the frenetic pace of modern life.
17th October 2024 - Sweden Slow Travel
On a trip to Sweden, our Europe specialist Harriet sampled all the best Scandinavian experiences. She learnt how to make Swedish crisp bread, ventured deep into the country’s oldest mine, and travelled through the picturesque Swedish countryside. Eager to discover how to make the most of your trip? Read on for the lowdown on Harriet’s trips and her top tips for a Swedish adventure to remember. Where did you visit?
26th December 2023 - Sweden Travel Tips
Any hiker setting out to explore Sweden is blessed by allemansrätten – also known as the Right of Public Access. Enshrined in the Swedish constitution, the law gives people unhindered access to the outdoors. That covers hiker-friendly freedoms like wild camping for a night, collecting flowers and wild fruits and swimming in lakes – all things that make for a sublime holiday in the outdoors. And you can exercise your allemansrätten without travelling too far from the capital, as our round up of the seven best hikes in Stockholm shows.
24th November 2023 - Sweden Adventure
The urge to travel more responsibility has become an irresistible force, and there are few destinations where sustainable tourism choices are so readily available, and so rewarding, as in Sweden. Sustainable tourism in Sweden takes many forms, but in line with our concept of Kintsugi Travel (where we aim to build back travel with more positive impact than before the pandemic), here are several ways to travel sustainably in Sweden that benefit both the visitor and the destination.
27th May 2023 - Sweden Responsible Travel
‘Fancy a coffee?’ It’s an invitation posed countless times a day all over the world, and the catalyst for some of life’s biggest – and smallest – moments, from the start of a life-long relationship to a new career opportunity. But nowhere is the coffee break more meaningful than in Sweden, where it even has a special name – 'fika'. This cosy custom is shared by young and old, rich and poor, by people born in Sweden and those who have settled here.
29th April 2023 - Sweden Travel Tips
A few hours’ drive from Stockholm, visiting the central county of Dalarna is like experiencing Sweden in miniature. It’s full of national symbols, from traditional red houses, decorative Dala Horses and lakes for summer swimming, to plenty of winter sports and wonderful forests with masses of wildlife. While Dalarna has much to offer visitors throughout the year, it’s most popular between May and September, when the days are mild and the county's natural beauty is easily accessible.
27th April 2023 - Sweden Travel Tips
Sweden may be a modern society, but its love for traditional festivities runs deep. Food, schnapps and musical merriment are the cornerstones of these events, which have their roots in Christianity, Paganism and sometimes just a good old-fashioned desire to party. Our list of traditions in Sweden features some of the country’s cultural highlights, opportunities to learn what it is to be Swedish and experience its sights, sounds and flavours at their best.
27th April 2023 - Sweden Culture
Swedish Lapland – a region synonymous with snow and endless wilderness – provides the perfect opportunity for a sled dog tour with a gorgeous pack of huskies leading the way. Gliding over wide plains, frozen lakes and forest trails is an unparalleled winter holiday experience, where the only sounds you’ll hear are the crunching of the snow and the panting of the excited huskies. Escape to a region far removed from the stresses of daily life on a climate-friendly adventure, exploring remote corners of nature and leaving behind nothing but pawprints.
26th April 2023 - Sweden Adventure
Christmas in Stockholm is a treasured gem for those who know about it and a tasty treat for those yet to experience it. Swedes tend to step into Christmas on the 12th November, when the Stockholmsjul Christmas lights are switched on and the around 40 streets and squares around central Stockholm come alive with a festive golden glow. From that moment on, festive markets start springing up across the city, seasonal displays can be spotted gracing the windows of the shopping districts and carols begin to fill the air with Christmas cheer.
25th April 2023 - Sweden Travel Inspiration
A haven of natural wonder beckoning travellers from around the world, Sweden certainly knows how to put on a show. The yin to the Northern Lights’ yang, the Midnight Sun is the phenomenon of endless days. From late-May to mid-July, the sun hangs low in the sky but never sets, bathing everything in a surreal soft glow. Forget about sleep, this is the time for adventurers to amplify the summer fun. In addition to picture-perfect views and lingering light, visitors can enjoy late-night hikes, swims in crystal-clear lakes, wildlife watching tours, and festivals to celebrate the extended days.
25th April 2023 - Sweden The Natural World
Sweden’s Sámi people have a rich culture that’s intrinsically linked to nature. This indigenous group inhabits around 35% of the country and is recognised as one of Sweden’s national minorities. Sámi haven’t had an easy ride – they’ve battled constant threats including displacement due to land seizures and environmental challenges. Nevertheless, their beautiful culture remains a powerful part of Sweden’s past and present.
24th April 2023 - Sweden Culture
In Sweden, they have a word for hidden gems: smultronställe. Literally translated it means ‘wild strawberry patch’ but ask any Swede and they’ll tell you that its true meaning is a special place or personal idyll that evokes feelings of happiness, joy and well-being. They’re not hard to come by in this part of the world either. From long-forgotten coastal castles and ABBA-certified folk sextets to minus 30°C markets in Swedish Lapland, it’s hardly surprising that locals are hesitant to share theirs.
22nd April 2023 - Sweden Travel Inspiration
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