When you think of cherry blossom, we’d bet you picture Japan and its springtime Sakura. Now, we’re not denying that Sakura season is beautiful, but its reputation means it draws flocks of visitors, contributing to overtourism and disrupting local life. To combat this, we’re on a mission to shout about South Korea’s cherry blossom. Known locally as beotkkot, South Korea’s cherry trees bloom at a similar time to Japan’s and are just as breathtaking – without the pesky crowds (and skyrocketing costs).
20th October 2025 - South Korea The Natural World
Whether sampling street food in Busan or soaking up hanok café culture in Seoul, it's impossible to separate South Korea's inventive cuisine from its vibrant culture. Put simply, food is integral to South Korean identity. Full of colourful, umami-rich and (very) spicy creations, this country’s cuisine is hard to forget. But when delectable dishes dominate the foodie landscape at every turn, choosing dinner can be overwhelming.
24th January 2025 - South Korea Food & Drink
Ditch the winter coats, grab your sunglasses and lace up your hiking boots for a holiday in spring in South Korea. With cherry blossom trees blooming across the country, verdant tea plantations ready for harvest and strawberry season well underway, spring is one of the most beautiful times to explore the country. Whether you want to walk on water at the Jindo Sea-Parting Festival or learn about the historical treasures at Gyeongju National Park,
22nd January 2025 - South Korea Travel Inspiration
Our team of destination experts will get to know you and your unique requirements for your holiday
We work with you to build an ultra-personalised holiday itinerary with your choice of accommodation, experiences and activities
All of our holidays include little extras designed to make a big difference to your trip, from fast-tracking you through airport check-in and security to our network of local Concierges
