We absorb 100% of the carbon footprint generated by our client and staff flights and ground transportation through our financing of large reforestation projects around the world. Since 2009, our participation - alongside eight European groups - in the new €100m Livelihoods Carbon Fund combats climate change by taking a highly practical approach designed to have maximum social and economic benefit in destinations on the front line. We believe we were the first company in the UK travel market to take such a step.

7400 trees planted daily

How does carbon absorption work?
Today, air transport accounts for 3% of global greenhouse gas emissions, and this is rising exponentially. Even if green technology continues to advance, over the next ten years it will remain difficult to travel ‘clean’. The only concrete option is to absorb CO2 emissions, particularly through tree planting. By financing reforestation projects around the world, we contribute to the absorption of carbon dioxide. Every day, 7,400 trees are planted, or about 2.7 million trees a year.

100 % carbon absorption

What is carbon neutrality?
Each trip made by our clients and staff has a measurable impact on global warming. We can calculate precisely the amount of CO2 emissions related to our clients and team’s travels. This makes it possible to know the exact number of trees that need to be planted in order to absorb the CO2 created.

2030 in the spotlight

According to the IPCC (Intergovernmental Panel on Climate Change), it will take ten years to reduce our CO2 emissions by 50% to stay below a temperature increase of 1.5° - the critical threshold of global warming. The second phase involves achieving carbon neutrality by the year 2050, an extreme goal but one that is achievable if all countries and industries work together... starting today.

2.87 tonnes of CO2

This is the carbon footprint of a return economy class flight from London to New York. This equates to one and a half times the annual carbon quota that each person should adhere to in order to keep levels of global warming within sustainable levels. To absorb the CO2 emissions from this flight, 20 trees should be planted.

3 key ideas

Solutions exist!
The airline industry already has the means to reduce its ecological impact. We encourage tourism stakeholders to follow three essential points:

  • • Develop technology to reduce use of aviation fuel
  • • Fund the transition to green hydrogen
  • • Absorb the CO2 balance through reforestation projects financed by a targeted tax

250 projects supported

Our Foundation, created in 2009, supports a number of humanitarian projects in developing countries in Africa, Asia and South America. Since 2009, nearly £1,400,000 has been invested in the support of over 250 projects in 30 countries.

4 major reforestation projects


In the Sundarbans region, threatened by the rising waters, the NGO News has worked with the local population to replant 16 million mangroves.


The island of Sumatra has lost 50% of its forest in 40 years. NGO Yagasu has replanted 32 million trees. It also carries out social actions, participates in scientific research and contributes to mammal protection.


Since 2006, the association Oceanium has worked for the protection of the environment and the restoration of the mangrove. In total, 104 million trees have been planted!


The province of Saint-Martin, in the north of the country, is 97% primary forest. The PUR Projet association protects over 741,000 acres by encouraging new forms of management, such as agroforestry.