Stockholm or Gothenburg, Gothenburg or Stockholm... As Sweden’s stylish capital (and, more importantly, the birthplace of ABBA), the answer to this question appears to be a no-brainer. What could be more iconic than the hometown of the Swedish supergroup? Yet, as trendy and charming as Stockholm is, Gothenburg also has a lot going for it. Built along Dutch-style canals and blessed with leafy boulevards, Sweden’s ‘second city’ has everything you could want from a lively metropolis – without the crowds.
5th April 2025 - Sweden Culture
From its fairy-tale-like landscapes to its vibrant cities and otherworldly Northern Lights displays, Sweden is an easy country to fall in love with. Beauty abounds in this Nordic nation, and you’ll find plenty to point your camera at, whether it’s the colourful buildings and cobblestone streets of Stockholm, the frozen lakes and sugar-dusted mountains of Swedish Lapland or sweeping wildernesses and sandy beaches of Gotland.
1st February 2025 - Sweden Travel Inspiration
The Swedes know how to embrace the great outdoors, and our Europe specialist, Valeria, discovered what the hype’s all about during her recent research trip. She learnt about lobster fishing, relaxed in a lakeside sauna, slurped fish soup, hopped between islands on ferries and appreciated the country’s eco way of life...Valeria’s trip was nothing short of authentically Swedish. Interested in learning all about it?
20th November 2024 - Sweden Travel Tips
Tracing the length of Sweden from the culture-rich Mora to the sparse Lapland in the far north, the legendary Inlandsbanan railway line cuts through some of the country’s most wild and rugged landscapes. The 800-mile journey culminates in Gällivare, a dinky town perched about 60 miles above the Arctic Circle. If you’re craving a slower style of travel, the Inlandsbanan is Sweden’s answer to the frenetic pace of modern life.
17th October 2024 - Sweden Slow Travel
On a trip to Sweden, our Europe specialist Harriet sampled all the best Scandinavian experiences. She learnt how to make Swedish crisp bread, ventured deep into the country’s oldest mine, and travelled through the picturesque Swedish countryside. Eager to discover how to make the most of your trip? Read on for the lowdown on Harriet’s trips and her top tips for a Swedish adventure to remember. Where did you visit?
26th December 2023 - Sweden Travel Tips
Any hiker setting out to explore Sweden is blessed by allemansrätten – also known as the Right of Public Access. Enshrined in the Swedish constitution, the law gives people unhindered access to the outdoors. That covers hiker-friendly freedoms like wild camping for a night, collecting flowers and wild fruits and swimming in lakes – all things that make for a sublime holiday in the outdoors. And you can exercise your allemansrätten without travelling too far from the capital, as our round up of the seven best hikes in Stockholm shows.
24th November 2023 - Sweden Adventure
The urge to travel more responsibility has become an irresistible force, and there are few destinations where sustainable tourism choices are so readily available, and so rewarding, as in Sweden. Sustainable tourism in Sweden takes many forms, but in line with our concept of Kintsugi Travel (where we aim to build back travel with more positive impact than before the pandemic), here are several ways to travel sustainably in Sweden that benefit both the visitor and the destination.
27th May 2023 - Sweden Responsible Travel
‘Fancy a coffee?’ It’s an invitation posed countless times a day all over the world, and the catalyst for some of life’s biggest – and smallest – moments, from the start of a life-long relationship to a new career opportunity. But nowhere is the coffee break more meaningful than in Sweden, where it even has a special name – 'fika'. This cosy custom is shared by young and old, rich and poor, by people born in Sweden and those who have settled here.
29th April 2023 - Sweden Travel Tips
A few hours’ drive from Stockholm, visiting the central county of Dalarna is like experiencing Sweden in miniature. It’s full of national symbols, from traditional red houses, decorative Dala Horses and lakes for summer swimming, to plenty of winter sports and wonderful forests with masses of wildlife. While Dalarna has much to offer visitors throughout the year, it’s most popular between May and September, when the days are mild and the county's natural beauty is easily accessible.
27th April 2023 - Sweden Travel Tips
Sweden may be a modern society, but its love for traditional festivities runs deep. Food, schnapps and musical merriment are the cornerstones of these events, which have their roots in Christianity, Paganism and sometimes just a good old-fashioned desire to party. Our list of traditions in Sweden features some of the country’s cultural highlights, opportunities to learn what it is to be Swedish and experience its sights, sounds and flavours at their best.
27th April 2023 - Sweden Culture
Swedish Lapland – a region synonymous with snow and endless wilderness – provides the perfect opportunity for a sled dog tour with a gorgeous pack of huskies leading the way. Gliding over wide plains, frozen lakes and forest trails is an unparalleled winter holiday experience, where the only sounds you’ll hear are the crunching of the snow and the panting of the excited huskies. Escape to a region far removed from the stresses of daily life on a climate-friendly adventure, exploring remote corners of nature and leaving behind nothing but pawprints.
26th April 2023 - Sweden Adventure
Christmas in Stockholm is a treasured gem for those who know about it and a tasty treat for those yet to experience it. Swedes tend to step into Christmas on the 12th November, when the Stockholmsjul Christmas lights are switched on and the around 40 streets and squares around central Stockholm come alive with a festive golden glow. From that moment on, festive markets start springing up across the city, seasonal displays can be spotted gracing the windows of the shopping districts and carols begin to fill the air with Christmas cheer.
25th April 2023 - Sweden Travel Inspiration
A haven of natural wonder beckoning travellers from around the world, Sweden certainly knows how to put on a show. The yin to the Northern Lights’ yang, the Midnight Sun is the phenomenon of endless days. From late-May to mid-July, the sun hangs low in the sky but never sets, bathing everything in a surreal soft glow. Forget about sleep, this is the time for adventurers to amplify the summer fun. In addition to picture-perfect views and lingering light, visitors can enjoy late-night hikes, swims in crystal-clear lakes, wildlife watching tours, and festivals to celebrate the extended days.
25th April 2023 - Sweden The Natural World
Sweden’s Sámi people have a rich culture that’s intrinsically linked to nature. This indigenous group inhabits around 35% of the country and is recognised as one of Sweden’s national minorities. Sámi haven’t had an easy ride – they’ve battled constant threats including displacement due to land seizures and environmental challenges. Nevertheless, their beautiful culture remains a powerful part of Sweden’s past and present.
24th April 2023 - Sweden Culture
In Sweden, they have a word for hidden gems: smultronställe. Literally translated it means ‘wild strawberry patch’ but ask any Swede and they’ll tell you that its true meaning is a special place or personal idyll that evokes feelings of happiness, joy and well-being. They’re not hard to come by in this part of the world either. From long-forgotten coastal castles and ABBA-certified folk sextets to minus 30°C markets in Swedish Lapland, it’s hardly surprising that locals are hesitant to share theirs.
22nd April 2023 - Sweden Travel Inspiration
Skiing is woven into the fabric of Sweden in more ways than one. The word ‘ski’ has its roots in the Old Norse word, skíð, which literally means ‘stick of wood’. Both a strenuous sport and method of moving through the country’s winter wonderland, skiing is enjoyed by everyone in Sweden from families on holiday to professional competitors. There are several different types of skiing in Sweden, including downhill alpine skiing (which you might be more familiar with) and Nordic skiing, which leads you across the country’s snowy terrain.
21st April 2023 - Sweden Travel Tips
Gothenburg, Sweden’s second largest city, boasts a wide range of attractions, laidback vibes and beautiful natural spaces. The best time to visit Gothenburg is generally between May and September, when the weather is more conducive to exploring the walkable centre and stunning surroundings. Summer is particularly easy to love. The days are (really) long, temperatures can rise to 30 degrees Celsius and the warm sea beckons.
20th April 2023 - Sweden Travel Tips
Swedes sure do have a spring in their step when the first inklings of springtime make themselves known. After a long, dark and sometimes harsh winter, locals up and down the country revel in the opportunity to shed their warm, winter layers and to start enjoying life in the great outdoors once again. For city dwellers, that means enjoying fika (a coffee and sweet treat) in outdoor cafes, while for country folk it means taking long, leisurely strolls through blooming pastures, and for Laplanders it means making the most of the last of the snow and lengthening daylight hours.
19th April 2023 - Sweden Travel Tips
No matter what your dream fishing excursion looks like, chances are you’ll find it in Sweden. Whether you’re hoping to cast a line in rapid rivers, fish within city limits, or explore deep sea waters, Sweden is an angler’s paradise. Home to 100,000 lakes and a seemingly endless coastline bordered by the mighty Baltic and North Seas this a seriously stunning pocket of Scandinavia. Head to the south of the country and you’ll encounter lowland lakes and island archipelagos.
18th April 2023 - Sweden Adventure
Few things say holiday like fresh air, salty skin and dining waterside on super-fresh seafood. Now imagine the thrill of working up an appetite sourcing that meal with your own hands. Throw in West Sweden’s stunning wind-swept coastline and you have the perfect recipe for a seafood safari. These hands-on culinary experiences are trending for good reason, and we’ve fallen for them hook, line and sinker.
17th April 2023 - Sweden Food & Drink
With around 100,000 lakes, myriad winding rivers and a long coastline dotted with thousands of islands, Sweden is made for adventures on water. From north to south, and east to west, there’s a vast array of canoeing and kayaking options, including city paddling in Stockholm, Gothenburg and Malmö. Whether you’re drifting through the tranquil southern waters of Skåne or tackling the rapid rivers around the Arctic Circle, kayaking is a wonderful way to discover all that this stunning country has to offer.
17th April 2023 - Sweden Adventure
In the deep midwinter, Swedish Lapland is a pristine playground for a variety of exhilarating activities such as snowmobiling and dog sledding. But travellers shouldn’t overlook visiting during the milder months, when the sun shines 24/7, the scenery is breath-taking and there’s lots to see and do. Whatever the season, you’ll find plenty of accommodation options too, including stylish hotels and luxury lakeside lodges to keep you cosy and comfortable.
16th April 2023 - Sweden Guide
Stockholm is one of those cities that demands proper exploration. Sprawled across 14 islands at the junction of Lake Mälaren and the Baltic Sea, the Swedish capital is as charming as it is trendy, and as hip as it is historic. Given its pleasing personality and lively atmosphere, there are a number of must-sees that showcase the city’s best side. Wandering around Gamla Stan (the Old Town), participating in its fika culture (complete with cinnamon buns) and visiting its many museums (the ABBA one is a highlight) are all essential parts of a Stockholm sojourn.
14th April 2023 - Sweden Culture
The frosted tips of towering mountains soar by as the train’s clickety-clack and rhythmic clatter lull you into a snooze like no other. When you wake, the peak-studded scenery has given way to great swathes of Swedish wilderness, laced with winding rivers and ochre-leafed forests, and decorated with a scattering of tiny villages. 'Det avlånga landet' (the elongated country), as it’s known by locals, is remote and savagely beautiful (torn straight from the pages of a fairy-tale kind of beauty), and enjoying it from the comfort of a chugging train is truly spectacular.
13th April 2023 - Sweden Slow Travel
Many people believe that the best time to visit Stockholm is summer, when the city’s beautiful islands form the backdrop for long days spent sightseeing, swimming, kayaking and eating outdoors. But as lovely as Stockholm is in the sunshine, don’t underestimate the pleasures of visiting in midwinter, when candlelit cafes and atmospheric Christmas markets light up the cold, dark days. Or in spring and autumn, when it’s still mild, but nowhere is crowded and it’s easy to get a dinner reservation.
12th April 2023 - Sweden Travel Tips
Home to Father Christmas and some of the cleanest air in the world, Lapland deserves a spot on your bucket list. This region spreads across four countries (Norway, Sweden, Finland and Russia) and harbours its own kind of icy magic. Aside from exploring in Santa’s sleigh itself, there’s no better way to experience the sights and sounds of this peaceful place than by climbing into a sled pulled by happy huskies and letting them guide you through untouched forests and across frozen lakes.
12th April 2023 - Sweden Safari & Wildlife
As the autumn months come to a close and the first inklings of the long winter ahead appear, Gothenburg locals start anxiously counting down the days until that one glorious mid-November day when the official lights are switched on and the entire city erupts into a snow globe of festivity. And oh what a furiously festive time it is. The beautiful cobbled streets of the old town are stippled with Christmas market stalls, the crisp air is filled with infectiously-joyful carols and the city’s elegant eateries are serving their finest seasonal delights.
11th April 2023 - Sweden Travel Inspiration
Sweden is a compelling wildlife destination, with large areas of preserved wilderness — thick moss-blanketed forests, mirror-still lakes, scenic rivers and vast wetlands — that are home to a huge variety of species, including majestic moose, brown bears, Arctic wolves and the elusive lynx. With an impressive 30 national parks, it’s the ideal place to get up close and personal with beautiful animals.
11th April 2023 - Sweden Safari & Wildlife
Nestled in the vast countryside, the snowy north and the remote coast, and tucked away from the cosmopolitan fever of the cities to the south, are a host of enchanting enclaves of tradition just waiting to be discovered. These towns have refused to give up their oftentimes ancient traditions, which centre around indigenous identities, midsummer madness and ancient archetypal architecture. From harvesting mussels with local fishermen to hopping across the rooftops of medieval buildings,
8th April 2023 - Sweden Travel Inspiration
For some, holidays start the moment they take their seat on the plane. For others, it’s the rush of air that greets them as they file off them. For us, it’s the feeling of slotting shiny keycards into hotel doors and laying eyes on our luxurious new bedrooms for the next few nights (think Kate Winslet’s reaction to Cameron Diaz’s LA mansion in The Holiday, but bigger). And when it comes to holidaying in Sweden, it’s hard not to contain squeals of delight at the sight of Scandi-chic treetop cabins and historic ice hotels.
7th April 2023 - Sweden Hotels
Magical markets, curious candle-lit celebrations and husky-led sleigh rides: the Swedes sure know how to spend Christmas. The festivities officially begin on the first Sunday of the advent calendar (usually in early December), where Swedes light the first of their four advent candles, browse the beautiful displays in the stores and take part in some charitable fundraising events. In the weeks that follow, the whole of Sweden is alive with an excitable flurry of glögg (mulled wine) galore, copious amounts of sweet treats and a general Christmas cheer.
6th April 2023 - Sweden Travel Inspiration
Located in Sweden’s southwest, Gothenburg is the country’s second-largest city, rivalling big sibling Stockholm in the city-break stakes. But where Stockholm is refined, Gothenburg is alternative and artistic. Its fast-expanding centre is loaded with culture, slick Scandi design shops and an exciting food and drink scene. Yet Gothenburg is also blessed with natural beauty. Parks, forests, fjords and sea are all easily available, making it possible to wander the city streets in the morning, enjoy the afternoon sun waterside, and be back in time for fika, the national coffee break.
4th April 2023 - Sweden Culture
Breath-taking views are not too hard to come by in the land of colourful clapboard buildings, sweeping national parks and seemingly endless islands. But for those with a penchant for seeking out those viewpoints that have that something extra, that sprinkle of magic which takes a vista from a nine to a ten, you’re in luck, as we’ve already done the handwork for you. We’re taking you from the clandestine rooftops of Stockholm’s old town to the some of the most celebrated viewpoints in the snowy lands of Swedish Lapland, and just about everywhere in between.
31st March 2023 - Sweden The Natural World
Sweden is as pretty as a picture, synonymous with fashion and design, and blessed with dramatic history and rich culture, so it stands to reason that its museums are world-class. From contemporary art to cutting-edge photography via Arctic life and ABBA, a visit to these carefully curated spaces will enrich any trip. Spend your days exploring one of Europe’s biggest palaces, an armada of ships, and iconic aircraft, as well as art from Rembrandt to Renoir.
29th March 2023 - Sweden Culture
Built on 14 islands, connected by 57 bridges over Lake Mälaren and the Baltic Sea, Stockholm is like Venice’s sleek and chic Scandi sister. This quietly confident capital is blessed with beauty (some of it man-made, the rest courtesy of Mother Nature) and overflowing with places where you can shop, eat and dance until you drop, or simply pause and watch the world go by. Why visit Stockholm? Simply put, this sublime city has it all, and more.
28th March 2023 - Sweden Big Short Breaks
Winter in Sweden seems as though it’s been plucked directly out of a Christmas fairytale. It’s a time when dog sledding through snow-covered pine forests is just your regular weekend hobby; exploring traditional Christmas markets in cosy, candle-lit cities is the go-to evening activity; and admiring the multicoloured glow of the Northern Lights is very possible. But we should make one thing clear (if it’s not already obvious):
21st March 2023 - Sweden Travel Inspiration
Stunning Sweden is quite literally a breath of fresh air. When it comes to natural beauty and the opportunity to indulge in outdoor pursuits this Nordic nation is hard to beat. With clearly defined seasons, you can book that bucket-list winter break, or visit in summer when the country transforms into a haven for wild swimming, hiking and fishing. City lovers are in for a treat too as the country also offers plenty of impressive architecture, heaps of culture and urban grit.
20th March 2023 - Sweden Travel Inspiration
Here in the UK, our overriding impression of Swedish food largely consists of IKEA’s meatballs and perhaps the occasional smorgasbord. While there’s no denying the joy that these post-furniture shopping snacks can bring, Sweden itself has long been a foodie haven and home to an innovative and creative culinary scene. Stockholm – it’s trendy capital – is the country’s main gastronomic hub, yet if you venture out to more remote Swedish regions, you’ll find a wealth of al fresco eateries, intriguing specialties and second-to-none seafood.
19th March 2023 - Sweden Food & Drink
Sweden has been artfully marrying deep-rooted traditions with slick innovations for generations and nowhere is this more evident than its foodie scene. Travellers to this Nordic nation can expect a smörgåsbord of flavour, history and tradition, all wrapped up in a thriving culinary scene that blends together the country’s storied past and promising foodie future. Try everything from fresh seafood to warm cups of kaffeost (a coffee infused with reindeer cheese); take part in some of the country’s favourite food traditions,
17th March 2023 - Sweden Food & Drink
Much like Sweden’s catalogue of famous figures (we’re looking at you Alfred Nobel and ABBA), the list of things to see and do in Sweden is as varied as they come. From kayaking through icy waters to exploring medieval city centres, the possibilities are practically endless, and the prospect of planning can be a little daunting. Luckily, we’ve got you covered with our list of five must-sees in Sweden, which you can use as a starting point for exploring this country’s scenic natural sites and bustling cities.
15th March 2023 - Sweden Travel Inspiration
Markets in Sweden are a laid-back affair and we’re very much on board. Far from the cacophony of flogging and haggling that characterises so many bazaars around the globe, those in Sweden are elegant, upmarket and well-organised. From the gourmet food halls of Stockholm to the second-hand vintage bazaars of Gothenburg, there really is a market for everybody in the shopping haven of Sweden. And if you’re someone who wants to go beyond the classic keychain and magnet souvenir combination, then we have a few trendy flea markets lined up for you.
14th March 2023 - Sweden Travel Inspiration
As the long, dark winter months fade away, Sweden is transformed into a land of endless daylight. The sun never sets and the sky remains a deep shade of navy well into the night. Summer in Sweden sees forests, lakesides and coastlines bursting into bloom, with vibrant wildflowers painting meadows in rainbow hues. The air is thick with the sweet fragrance of freshly cut grass, and the gentle hum of buzzing bees can be heard as they flit from flower to flower.
13th March 2023 - Sweden Travel Inspiration
The west coast of Sweden is currently sitting at a magical confluence: it flies just far enough under the radar that you can explore the sumptuous scenery without hordes of crowds, but just popular enough that there are plenty of tourist attractions to keep you busy. And if beauty is the driving force behind your trip to Sweden, then the west coast is sure to take your fancy. The squiggly string of coastline stretching from the vibrant city of Gothenburg right up to the Norwegian border weaves in and out of traditional fishing villages awash with classic red-wood cabins,
11th March 2023 - Sweden Travel Inspiration
‘Autumn in Sweden. Why does it seem so inviting?’ If you allow us just the slightest bit of creative license, this is how we’d have the opening lines of Ella Fitzgerald’s autumnal classic sung (not that we don’t also love autumn in New York…). Because, well, autumn in Sweden really is quite inviting. The mad months of midsummer festivities and overcrowded beaches draw to a close and Swedes get back to what they’re best at:
10th March 2023 - Sweden Travel Inspiration
Sweden’s road trip routes may not be as famous as the USA’s renowned Route 66 or Chile’s awe-inspiring Carretera Austral, but they’re no less full of adventure and intrigue. Sweden has a varied natural landscape and a plethora of vibrant towns and cities, meaning there’s an endless supply of options when it comes to hopping in the car, blasting some tunes and living your best life as you cruise through the great outdoors.
9th March 2023 - Sweden Travel Inspiration
Sweden is one of those countries that seems to excel in absolutely everything it offers - be that the foodie scene in vibrant Stockholm, the pristine beauty of the coastline or the adventurous activities on offer in the countryside. And the best part? There really isn’t a bad time to visit. A warm summer’s day can be spent joining in with the midsummer festivities in the heart of the countryside, while an icy winter’s day can be enjoyed dog sledding through the frozen forests of Swedish Lapland.
9th March 2023 - Sweden Travel Inspiration
Second cities often sit in the shadow of their capitals; much of the time, undeservedly. You’d think by now that the Barcelonas, Mumbais and Shanghais of the world would have shown us that sidekick cities offer just as much cultural clout as their big sisters. But alas, many are still left fighting for their fair share of tourist attention. And Sweden’s second-biggest urban hub, Gothenburg, is no exception.
7th March 2023 - Sweden Travel Inspiration
Some Swedish concepts, such as hygge (a sense of cosiness) and fika (a break in the day), have made their way into English parlance and been embraced beyond Scandinavia. Other principles – including friluftsliv and allemansrätt – may be lesser-known, but are no less important for defining Swedish culture. The former roughly translates to ‘spending time outdoors’, while the latter refers to anyone’s right to wander freely through nature.
4th March 2023 - Sweden Travel Tips
The entirety of Stockholm appears as though it’s been plucked out of the mind of a traveller dreaming up the perfect city-break destination. And it’s not hard to see why, given there is a seemingly perfect blend of captivating museums to entertain the brain, chic bars and restaurants to satisfy the tastebuds and beautiful architecture to fill a photo album three times over. Oh and there’s also heaps of beautiful nature in and around the Stockholm Archipelago, making it possible to enjoy sunny afternoons away from the hustle and bustle of the centre.
4th March 2023 - Sweden Culture
With its landscape of vast forests, arctic mountains and rolling hills, Sweden’s popularity as a hiking destination is no mystery. The country boasts 100,000 lakes, along with 30 national parks and nearly 400 hiking trails; its Allemansrätten (right of public access) permits you to walk anywhere you wish, as long as you leave the area exactly as you found it – long story short, the possibilities are endless.
3rd March 2023 - Sweden Adventure
Watching the night sky come alive with dancing beams of green, purple and pink is a life affirming experience that many travellers chase, as they scour the globe in search of their next adventure. Famously elusive (with sightings sadly not guaranteed), the Northern Lights (or Aurora Borealis) are a unique natural occurrence caused by electrically charged sunlight particles colliding within the Earth’s atmosphere.
27th February 2023 - Sweden The Natural World
If the word ‘museum’ makes you think of draughty old buildings filled with dusty artifacts, think again. Stockholm’s museum scene is as diverse and dynamic as they come, from open-air spaces filled with wild animals to neon-lit rooms reverberating with sounds created by you. With over 50 museums to choose from, it can be difficult to decide which one will quench your thirst for knowledge and leave you feeling inspired first.
25th February 2023 - Sweden Culture
Often overlooked in favour of the terracotta-bathed cities of southern Europe, the cosmopolitan metropolises of the Nordic north are finally getting the recognition they deserve. In recent decades, travellers have woken up to the treasures such Scandinavian cities possess: they’re mind-bogglingly clean, popping with colour and among the world’s most innovative and eco-friendly urban hubs. Sweden’s cities fit in with the rest of the region - but even go the extra mile, delivering on world-class foodie culture, thoughtfully-curated museums and easily-accessible nature.
24th February 2023 - Sweden Travel Inspiration
From magical summers where the sun never sets and arctic winters where it never rises to the otherworldly Northern Lights, Swedish Lapland is country sprinkled with magic. Travelling through the so-called ‘last remaining wilderness in Northern Europe’ may sound a little daunting, but under the expert guidance of native Sámi guides, you can experience the very best that the region has to offer. Read
21st February 2023 - Sweden Travel Inspiration
Although the word ‘city’ isn’t always synonymous with beauty, Sweden’s capital is full of captivating architectural gems and glorious natural havens. Stockholm is surrounded by water and made up of several islands and islets. Add to this a plethora of well-preserved buildings in a broad range of architectural styles and there you have it: a striking city that will have you whipping out your camera at every turn.
20th February 2023 - Sweden Travel Inspiration
Gothenburg is to Stockholm what Stutterheim is to Fjällräven. Just as good – some may say even better – but less well known, and that’s exactly its allure. The country’s quintessential second city, it comes with all the charm, just without the crowds. Known for its environmental efforts (it’s been voted the world’s most sustainable destination three years on the trot), you’ll find you’re doing the planet a favour just by planning a trip here.
19th February 2023 - Sweden Travel Inspiration
Although their summer doesn’t last long, the Swedes certainly know how to make the most of it. Sunshine-filled days are spent relaxing on beaches, wandering through rocky wildernesses and taking in ancient culture on some of the best islands in Sweden. Sweden's archipelagos and coastlines are home to an astounding 200,000 islands (we know, there’s loads), each with its own unique charm and character.
18th February 2023 - Sweden Beaches & Islands
With a history as a sovereign state stretching a millennium into the past, it should come as no surprise that the historic sites in Sweden are as vast and varied as the sweeping landmass they call home. The south features mythical castles that harbour the secrets of its long and dramatic history, the surroundings of central Stockholm offer opulent palaces and thought-provoking museums, and the north dazzles visitors with a different kind of historical phenomenon:
17th February 2023 - Sweden Culture
Sweden is famous for its breath-taking scenery, vibrant food scene and easy-going cities, but it’s also loaded with picturesque towns and villages. Choosing the most beautiful villages in Sweden is no mean feat, but the below list is a good starting point. Consider including these bitesize beauties in your next visit – you won’t regret it. Jokkmokk, Swedish Lapland Visby, Gotland Åre, Jämtland Sigtuna,
15th February 2023 - Sweden Culture
Succumb to the allure of Sweden, where travellers can experience everything from Northern Lights chasing and midnight blue archipelagos, to snow-coated lands, mouth-watering grub and chic Scandi designs. It’s a place that fuses age-old traditions with a modern pace of life, bringing with it an irresistible sense of culture. And some of our favourite experiences in the country can be found on Sweden’s west coast.
12th February 2023 - Sweden Travel Inspiration
There is so much more to souvenir shopping in Sweden than Ikea’s DIY knick-knacks and plastic ABBA tat. Sweden is a country with tonnes of bucket-list-worthy experiences to offer visitors and how better to make the memories of your trip last longer, than to find the perfect little physical reminder? It’s easy to get overwhelmed when seeking out the ultimate memento as the options are seemingly endless,
7th February 2023 - Sweden Travel Inspiration
Touring a museum is a wonderful way to dig a little deeper into a country’s history and culture and Gothenburg’s museum scene is top notch, packed with wit and wisdom. As well as art, there are spaces that focus on the area’s industrial past, its relationship with the sea, even one of its favourite children’s characters. And thanks to our network of clued-up Concierges and expert guides, you can be sure that you’ll get the very best tips and tours.
6th February 2023 - Sweden Culture
Sweden’s deep-rooted traditions and modern innovations have intertwined throughout the ages, to create a kaleidoscopic country, that’s given us everything from ABBA hits and slick cars to oat milk lattes and chic furniture. The world has, of course, welcomed it all with open arms and now lovers of all things Nordic are seeking their own Scandi escape. And where better to get your Swedish fix than the quintessential second city of Gothenburg (Göteborg)?
29th January 2023 - Sweden 24 Hours In
“Beaches? In Sweden? That doesn’t sound right.” You’d be forgiven if these are the words floating through your head when you came across this blog. A Swedish adventure conjures up images of strolls through crisp, colourful cities and Arctic adventures in Swedish Lapland, not days spent lazing on white-sand beaches. Yet Sweden is blessed with a long coastline with plenty of beaches, varying from those with a backdrop of vibrant, cosmopolitan city life in Malmö and Stockholm, to those that rival the finest of the Caribbean in the country’s south.
25th January 2023 - Sweden Beaches & Islands
We love a wander around IKEA as much as the next person, but there’s more to Swedish design than Billy Bookcases and Stockholm Rugs. Scandinavian structures are famous for their form, functionality and celebration of natural light, and the architecture in Sweden is no exception. Whether it’s a 20th-century town hall or sustainable office block, Swedish buildings are both practical and pretty (though we can’t guarantee they all serve delicious meatballs).
22nd January 2023 - Sweden Culture
The mystique of myth and folklore is woven into the tapestry of Sweden’s landscape. The siren call of the Skogsrå (a female forest spirit) echoes through the trees, trolls gather on rocks and boulders to celebrate Christmas, and lantern-bearing beings are said to haunt otherwise enchanting forests. Swedish mythology is derived from a complex belief system shared with other Scandinavian countries, and its figures are very much alive in the collective imagination.
21st January 2023 - Sweden Culture
While for most people Swedish meatballs are nothing more than a ritualistic dish devoured at the end of a family trip to IKEA, for Swedes, the speciality has a much deeper significance. Meatballs drenched in a rich, creamy gravy are eaten up and down the country, for birthdays, at Christmas and at every Smorgasbord (Swedish-style buffet), and every household is sure to claim that their recipe is, in fact, the perfect one.
17th January 2023 - Sweden Food & Drink
The world has already embraced all things Sweden, whether that’s slick cars, innovative Scandi furniture or the countless ABBA numbers that graced the charts. So, it seems only right that travellers should succumb to its natural beauty, Viking lore, and Scandinavian charm too. With spectacular scenery around every twist and trail, there’s a lot to love about walking in Sweden whether you’re a relaxed rambler seeking slower-paced walks, or an avid hiker eager to scale the next summit.
29th December 2022 - Sweden Adventure
Preserving the best of a country’s cultural and natural sites, UNESCO (the United Nations Educational, Scientific and Cultural Organisation) ensures that the nation’s history lives on and tales of its past can continue to be told. In the case of Sweden, this story is overwhelmingly cultural, with 13 out of its 15 UNESCO World Heritage Sites falling into the culture category. Formally the Kingdom of Sweden, the Scandinavian nation has a long and illustrious history which dates back to prehistoric times and is perhaps most renowned for its period of Viking rule.
22nd December 2022 - Sweden Culture
With the nickname of 'det avlånga landet' (the elongated country), Sweden is home to dramatic and varied landscapes from vast alpine wildernesses and ancient pine-scented forests to rock-peppered shores. With such special, world-class landscapes, the Swedes decided to establish a number of national parks to protect the last true wilderness areas that fill this snow dusted country. In 1909, they set aside nine noteworthy landscapes,
16th December 2022 - Sweden The Natural World
What could be more festive than wandering through a snow-flecked julmarknad (Christmas market) with a toasty glass of glögg (traditional Swedish mulled wine) warming your hands with the sweet tune of Julen är här (Christmas is here) drifting on the frosty breeze. Whether you are exploring the frozen labyrinth-like waterways and bustling yuletide hubs in Stockholm or heading to Gotland’s medieval bubble for some ancient festive traditions and food, Christmas markets in Sweden are truly magical and will no doubt get you in the mood for a festive celebration or two.
9th December 2022 - Sweden Travel Inspiration
Castles possess a mythical quality, with their cloud-piercing turrets, embrasure-indented parapets and pale stone façades coalescing to conjure up images of a fairy-tale backdrop. Apart from the romantic association bestowed on them by Disney, castles served an important historic purpose as a means of military defence against potential attack. Enjoying relative political stability compared to other European nations, fortifications weren’t as necessary in Sweden, hence the country’s castles aren’t as plentiful as Germany’s or France’s.
2nd December 2022 - Sweden Culture
The Swedes call their capital ‘beauty on water’, but when winter hits and all freezes over, this Venice-esque city becomes an icy dreamscape and the very definition of a winter wonderland. Imagine crisp cold air, the crunch of snow beneath your feet and the early evening darkness illuminated by cosily lit windows. Stockholm’s labyrinth-like waterways become ice-skating hotspots and Christmas markets filled with traditional spiced glögg pop up across the city.
30th November 2022 - Sweden Travel Inspiration
Sweden is about so much more than ABBA, meatballs and sleek interiors, even if these do make for a pretty spectacular Scandinavian adventure. This wintry wonderland is home to some of Earth’s most astonishingly beautiful spots with stunning seascapes, storybook fjords and quaint historic towns, as well as the sometimes-elusive Northern Lights. Whether you want head out into a snow-filled wilderness,
15th November 2022 - Sweden The Natural World
Stretching out to the North Sea from Gothenburg like a Pollock-style paint splash, Bohuslän, to put it simply, is West Sweden at its best. Characterised by rocky bluffs, craggy cliffs and islands peppered with striking Falun red boathouses, this 8,000-island-strong archipelago is where nature is encouraged to let loose. Skerries of Bohus granite – for which the islands get their name – radiate their orangey-pink hue, clusters of pine trees shade fjord-like lakes and glassy seas and shallow bays ripple and swirl as Scandinavian salmon and herring dart beneath.
13th September 2022 - Sweden Travel Inspiration
On the surface, Stockholm is the image of tradition with its green copper roofs and medieval old town, but look a little closer, and you’ll discover that the Swedish capital is bursting with creativity and culture from the fashion, architecture and music, to the museums, institutions and secret spots. Built over 14 islands, and surrounded by the sea, nature is ever-present in Stockholm. To make the most of the city, we’d recommend visiting Stockholm at least twice:
14th January 2022 - Sweden 24 Hours In
Sweden is known for a lot of things: excellent design, an unfairly tall and attractive population, ABBA and... food. On a recent foodie trip to Stockholm, our Sweden expert, Ella, fell head over heels for their incredible food culture and returned convinced that despite its small size, you'd be hard pressed to find somewhere more innovative when it comes to cuisine. With that in mind, see below for a few ideas on how to eat your way through the city.
28th June 2021 - Sweden Food & Drink
Sweden brings far more to the table than just the delights of Ikea and Abba, with its culture, nature and cuisine all providing some unforgettable experiences, be it during winter in Lapland or summer in Stockholm. So, start working your way through our top five experiences in Sweden as an add-on to your holiday, whether on an epic swedish Big Short Break or a week-long swedish family adventure. Vasa Museum, Stockholm In Stockholm you can't miss the Vasa Museum, home to the impressive Vasa ship which, before being restored, spent 333 years hidden on the sea bed.
28th June 2021 - Sweden Travel Inspiration
Elite Plaza The Elite Plaza is a design hotel in every sense - both part of the capital 'd' Design Hotel group, and beautifully designed, from the mosaic floor in the entrance hall to the immaculate new top floor with its 12 additional rooms. The building was originally - in the 1880s - home of the Svea Fire & Life Insurance, and since a major renovation in 2000, the pillared halls of Italian marble and New Renaissance style have been restored to their former glory.
28th June 2021 - Sweden Hotels
Aurora Safari Camp Snow and camping aren't usually natural bedfellows, but don't worry, we haven't completely lost the plot. Aurora Safari camp offers a 'glamping' experience in the wilderness of Swedish Lapland and the Rane River Valley. Guests spend the night in traditional Nordic designed Lavvu tents, with comfortable beds and arctic sleeping bags. In addition there are armchairs and wood burners in the tents to warm up a winter night.
28th June 2021 - Sweden Hotels
Lydmar Hotel Once upon a time (that time being the 90's) the Lydmar Hotel was achingly hip and trendy; so hip and trendy in fact, that it was destined to go the way of most of that decade's fashions. However the Lydmar is back once again, and is an altogether more elegant affair this time round. The hotel's 46 bedrooms are individually designed and prove that there's so much more to Swedish interiors than flat packs and fish hooks - dark slate bathrooms, oak floors and deep leather armchairs.
28th June 2021 - Sweden Hotels
Arriving in Swedish Lapland in early January, I stepped off the plane to a ""warm"" -10ËšC (as described by a local)... this is a land of snowy wilderness, where there are more reindeer than people, allowing travellers to immerse themselves in nature in its purest form and escape the chaos of everyday life. Here are four reasons why Swedish Lapland should be your next holiday destination... Experiences Swedish Lapland is the perfect place for both the hard-hitting winter adventure seekers and the relaxing-in-nature types alike, or those looking for a bit of both!
28th June 2021 - Sweden Adventure
Our team of destination experts will get to know you and your unique requirements for your holiday
We work with you to build an ultra-personalised holiday itinerary with your choice of accommodation, experiences and activities
All of our holidays include little extras designed to make a big difference to your trip, from fast-tracking you through airport check-in and security to our network of local Concierges
