Safari remains one of the most evocative words in the travel lexicon, and luxury African safari holidays remain some of our most popular trips. We live on a planet increasingly dominated (and, most would agree, imperiled) by the relentless expansion of one species - homo sapiens - when it's the other residents (and their habitats) that are the planet's real attraction. Those other residents don't get any bigger or better than in Africa.
See the so-called 'Big Five' and assorted others on the savannah or in the rainforest on one of our African safaris and we suspect you will come back more determined than ever to protect them and preserve their habitats.
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It's not only the diversity of wildlife and landscapes that will knock your binoculars off but the variety of ways to explore them, from the traditional 4x4 route to horse riding, canoeing, flying and walking. What's more, we have cherry-picked only the very best camps and lodges to suit your requirements, whether you're travelling as a family, with friends or as a couple.
We also know that the single most important thing about an African safari holiday is having a quality guide. Not only for safety purposes, but because the knowledge and wisdom they impart is second to none. Whether it's your first or tenth time on safari, a good guide should be able to adapt their style to suit your personal preferences and requirements. An excellent guide will also organise your time to cater for exactly what you want to see, learn about and do.
For those wanting to focus their safari experience on a particular niche interest, such as birding, photography or astronomy, having a dedicated specialist guide is invaluable. The right person on hand to provide a literal guiding hand and reams of expert advice can take the experience to another level.
The welfare of wildlife and the habitat in which it lives should always be to the fore during a good guide's game drive. Too many vehicles crowding the animals, littering and disruptive driving routes should all be actively avoided. Leading by example, the best guides ideally aid the conservation process by educating - without being preachy - their guests.
Lucky for you, we know the very best guides in the business across all the African destinations we cover.