Sweden is more than a tale of two cities, although Stockholm and Gothenburg are a pretty good place to start. Both have regular direct flights from the UK, and nearby archipelagos that mean you can enjoy a perfect summer combo of city and islands. For the rest of Sweden, we tend to concentrate on the snowier bits, such as the super-slick ski resort of Are, and the wild and woolly Swedish Lapland, although Lapland is also an excellent option in summer:
Where to go in Sweden
Where to go in Sweden
Gothenburg and the West Coast
Gothenburg, Sweden's charming second city, is the gateway to the beautiful west coast archipelago of some 8,000 islands.
Riksgransen
The most northerly ski resort in the world, where skiing is possible under the midnight sun even in June.
Swedish Lapland
The Northern Lights, dog-sledding and ice-driving are just snippets of what is on offer in Swedish Lapland.
Showing 1 - 5 of 5 destinations
What to do in Sweden
Skiing in Sweden
Devotees of the Alps, your attention, please. Yes, the respective resorts of Switzerland, France, Austria and Italy represent a pretty attractive...
Kayaking in the Stockholm Archipelago
Stockholm is one of the most attractive cities in Europe, but to visit here without taking in the nearby Archipelago would be to miss out on...
Winter in Swedish Lapland
The winter season in Lapland is brimming with endless opportunities, and the frozen archipelago begs for adventure.
Summer in Swedish Lapland
There is a general misconception that Lapland is a lot better in the winter months. We however have proved this not to be true, and have selected...
Northern Lights
Swedish Lapland is one of the best places in the world to see the Northern Lights or Aurora Borealis, the extraordinary natural light show that...
Dog Sledding in Swedish Lapland
Dog-sledding through the snowbound forests and mountains of Swedish Lapland will leave even the hardiest ‘been there, done that’ traveller...
Showing 1 - 3 of 6 activities
Load moreLuxury Hotels in Sweden
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Brandon Lodge
Overlooking a vast expanse of frozen sea, Brandon Lodge is a cosy and comfortable lodge in the heart of Swedish Lapland.
Pine Bay Lodge
Pine Bay Lodge is a charming, homely lodge in the heart of Swedish Lapland, where guests can spend days indulging in a range of adventurous activities,...
Lydmar Hotel
Once upon a time (that time being the 90’s) the Lydmar Hotel was achingly hip and trendy; so hip and trendy in fact, that it was destined to...
Nobis Hotel
Despite being housed in two historic 19th Century buildings in Norrmalmstorg, Nobis Hotel remains thoroughly modern.
Hotel Skeppsholmen
The Hotel Skeppsholmen expertly combines a stylish modern design interior with a historic and beautiful 18th Century exterior.
Elite Plaza
The Elite Plaza is a design hotel in every sense – both part of the capital ‘d’ Design Hotel group, and beautifully designed, from the...
Salt & Sill
The owners first established Salt & Sill as a restaurant, where 40% of Sweden’s herring comes from. Such was the demand for rooms at the popular...
Villa Sjötorp
Villa Sjötorp began life as a private summer residence and still has an air of old school glamour about it. Owner Ellika has carefully hand-picked...
Hotel Pigalle
A far cry from the monochrome minimalism of many Scandinavian design hotels, Hotel Pigalle channels a more bawdy fin de siècle bordello chic,...
Copperhill Mountain Lodge
The super-stylish Copperhill Mountain Lodge is the best hotel in Sweden’s most popular ski resort, Åre.
Ice Hotel
Every year, 60 artists are given 30,000 tonnes of snow and ice to play with on the banks of the Torne River and are tasked with building the...
Treehotel
The Treehotel is a rare and ingenious concept consisting of, well, tree houses, and allows guests to experience the stunning surroundings from...
Aurora Safari Camp
Snow and camping aren’t usually natural bedfellows, but don’t worry, we haven't completely lost the plot. Aurora Safari camp offers a ‘glamping’...
Abisko Mountain Lodge
Located in the stunning Abisko National Park, Abisko Mountain Lodge is an archetypal mountain retreat in Northern Lapland.
Sörbyn Lodge
Sörbyn Lodge is located on a stunning lake sheltered by towering pine trees. This cosy lodge offers warmth and comfort in between adrenaline-fuelled...
Arctic Bath
A unique hotel in the serene landscape of Swedish Lapland, Arctic Bath is an architectural gem - inspired by nature - that floats in the summer...
Arctic Retreat
Deep in the heart of Swedish Lapland’s Rane River Valley, Arctic Retreat is a luxurious and contemporary eco-lodge which offers the ultimate...
Sapmi Nature Camp
Immerse yourself in nature with a stay in the award-winning Sapmi Nature Camp, a sustainable, small-scale camp on the edge of the snowy Swedish...
Showing 1 - 3 of 19 hotels
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A Love Letter to Europe: The Best Places to Visit Closer to Home
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It's a staple storyline from hundreds of Hollywood movies: our hero(ine) leaves their small hometown and has many adventures and romantic trysts in the wider world before the epiphany that the boy/girl next door back home was the love of their life all along. That's a rather convoluted…
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How To Be More Nordic - The Original Travel Guide
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Did you know there are 22 IKEA stores in the UK, but only 20 in Sweden? An embarrassment of riches, you could say and a sure sign of how much we Brits want to be like our Nordic cousins. Stereotypically progressive, blonde haired happy people who hike mountains and eat fish they (probably)…
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Long Haul Experience, Short Haul Logistics: Alternative Europe
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Don't worry. This isn't a blog about the dry as dust subject of European equivalence that was a hot topic during the first round of Brexit negotiations. We're talking about something far, FAR more interesting: namely the fact that you don't need to fly to the ends of the Earth to appreciate…
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Our Favourite Alternative Summer 2020 Destinations
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This summer, swap your usual European beach break for an alternative holiday with the inevitable braggability factor that comes with going somewhere a little more niche. Whether you're tempted by a traditionally 'winter' destination such as Swedish Lapland or fancy exploring a lesser-visited…
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A Fabulous Foodie Trip to Stockholm
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Sweden is known for a lot of things: excellent design, an unfairly tall and attractive population, ABBA and… food. On a recent foodie trip to Stockholm, our Sweden expert, Ella, fell head over heels for their incredible food culture and returned convinced that despite its small size, you'd…
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