The recent overcrowding in Tanzania’s Serengeti has put the spotlight on overtourism once again. For years, we’ve been promoting travel as a force for good, and the Secret Series – our portfolio of lesser-visited places in popular destinations – is central to this mission. In the African savannah, Secret Safaris keep you off the tourist trail and help preserve what makes these places truly special. From meeting gorillas in Uganda to luxury bush camping in Zimbabwe, read on to discover our favourite Secret Safaris.
19th August 2025 - Responsible Travel
When it comes to sustainable travel, we’ve taken inspiration from Japanese art. Their concept of kintsugi refers to repairing broken pottery with gold lacquer to create something more beautiful than the original. Ever since the pandemic tore the tourism industry to the ground, we’ve wanted to be the gold lacquer piecing travel back to be better than before. So, it’s no surprise that we’ve been shouting about sustainable concepts like undertourism for a whole range of countries – and Namibia is no exception.
3rd June 2024 - Namibia Responsible Travel
Bhutan is a pioneer in sustainability. Not only was it the world’s first carbon-negative country, but this tiny Buddhist kingdom, nestled in the Himalayas between Tibet and India, is committed to the well-being of its civilians and environment above all else. Bhutan’s philosophy is based on Gross National Happiness (GNH), an index devised in the 1970s by the fourth king of Bhutan. Measuring 33 indicators including sustainable socio-economic development, cultural preservation and environmental conservation, it’s no wonder that Bhutan leads the charge in responsible tourism.
30th May 2024 - Bhutan Responsible Travel
Sri Lanka’s verdant rolling hills, pristine coastline and rich cultural tapestry are enticing draws for travellers. Unsurprisingly, this teardrop-shaped isle draws visitors from near and far; the tourism sector contributes over ten per cent of its annual GDP, a figure which is only set to rise. This mass influx of tourists has consequences, however. Hotels across Sri Lanka consume nine times more water than a single household per night per person, while the tourism industry itself creates twice the volume of solid waste that municipalities produce.
15th May 2024 - Sri Lanka Responsible Travel
Enjoying year-round sunshine, a holiday in Morocco is always a good idea, no matter the month. This North African nation has everything from mystical mountains and a wild coastline to bustling souqs and medina mazes. But Morocco’s marvels are no secret. Seeing a 20% year-on-year increase in tourism revenue, which reached a staggering $10.5 billion in 2023, it’s clear that tourism in Morocco is only heading in one direction.
1st May 2024 - Morocco Responsible Travel
Ecotourism isn’t a new concept. In fact, it has comfortably occupied a space in the Oxford English Dictionary since 1982. Yet it seems that it is only in the past ten years or so that it’s made its way to the tip of every traveller’s tongue. An antidote to the rash of resorts that have spread along previously undisturbed coastlines around the world, eco travel advocates for a more mindful approach to our favourite pastime – holidaying.
22nd April 2024 - Responsible Travel
Norway doesn’t need guidance when it comes to sustainability. The country has a stellar reputation for keeping its air clean, landscapes green and seas pristine through renewable energies and sustainable resource handling. But despite their globally recognised efforts, there’s a factor they can’t completely control: tourism. With their yearly visitors in the millions, efforts must be made to ensure we’re travelling sustainably to help continue to preserve their natural wonders.
19th April 2024 - Norway Responsible Travel
In a world of fleeting travel trends, we’re confident that sustainable tourism isn’t just a phase; it's here to stay. Since the wrecking ball of the pandemic, we’ve been set on repairing tourism’s fragile fault lines in a way that embodies the Japanese art of kintsugi – repairing pottery with gold lacquer to create something even more beautiful than before. When it comes to Indonesia, a country renowned for its beauty, it's only right that we do our part to keep it that way.
22nd February 2024 - Indonesia Responsible Travel
Each year, increasing numbers of tourists are enticed by Mexico’s pristine beaches, buzzing metropolises and archaeological wonders (and we don’t blame them). Accounting for over eight per cent of Mexico’s total GDP in the last decade, tourism plays an important part in the country’s economy. And as Mexico rightfully becomes a bucket-list destination, sustainable tourism is crucial for helping to preserve its rich Indigenous culture and biodiversity.
19th February 2024 - Mexico Responsible Travel
If you’ve read the third edition of our magazine, Original Traveller, you’ll know we’re big into Kintsugi Travel (and, if you haven’t, read it online here). In a world faced with Instagram-fuelled overtourism and exponentially expanding flight routes, we’re on a mission to repair travel – with gold lacquer and all. And highlighting sustainable tourism in India seems like a good place to start. As the seventh-largest country in the world, home to a staggering 1.
13th February 2024 - India Responsible Travel
Japan has it all. From silky shores and ancient temples to tea ceremonies and snow-capped mountains, it shouldn’t come as a surprise that 25 million tourists couldn’t resist a trip to Japan last year (2023). But to continue being the best of the best, Japan must tackle one core idea: sustainability. And time is of the essence, especially as footfall rises to pre-pandemic levels. The country has seen an increased strain on resources.
8th February 2024 - Japan Responsible Travel
It’s not difficult to see why Italy welcomed a record number of tourists in 2023. A diverse country brimming with culture, natural beauty and mouth-watering cuisine… what’s not to love? At a time when its popularity has never been greater, the need for sustainable tourism in Italy is essential. Some positive initiatives are already underway, such as encouraging tourists to visit lesser-known regions, implementing fines for lingering selfie-takers in Portofino, and banning tourists’ cars on the island of Procida.
23rd January 2024 - Italy Responsible Travel
Sustainability is in. Vinted, the online marketplace and app, recorded more than 800 million items listed globally last year, London expanded its Ultra Low Emission Zone (ULEZ) to all 32 of its boroughs, while Nielsen found 70% of consumers now believe sustainability is more important to them than it was two years ago. It’s a trend that has carried through to the travel industry as well. These days more and more travellers are picking destinations that will benefit the most from tourism and are making an effort to get to know the communities that call a holiday destination home.
12th January 2024 - Greece Responsible Travel
Iceland doesn’t mess around when it comes to sustainability. With tourists outnumbering residents, the country has found ways to ensure the constant flow of footprints cause minimal damage to the environment. But responsibility doesn’t just lie with the country – visitors also have a duty to protect the world-class hot springs and national parks. Luckily, we’ve got a rundown of top tips to encourage sustainable tourism in Iceland.
22nd November 2023 - Iceland Responsible Travel
Egypt is a tourist magnet – and rightfully so. But with this ever-rising frequency in footfall comes concerns regarding sustainable tourism in Egypt. How do we balance building up the country’s tourism sector post-pandemic while ensuring minimal damage is inflicted on the environment and communities? Luckily, we’ve put our brains to it. Whether you want to celebrate secret spots, help support community-based tourism or promote environmentally-friendly activities, your trip to Egypt can be enjoyed with a clear conscience.
8th November 2023 - Egypt Responsible Travel
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We work with you to build an ultra-personalised holiday itinerary with your choice of accommodation, experiences and activities
All of our holidays include little extras designed to make a big difference to your trip, from fast-tracking you through airport check-in and security to our network of local Concierges
