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With apologies to Normans everywhere, the funkiest new luxury hotel in Tel Aviv could have come up with a cooler name. Moniker aside, we are extremely excited about The Norman – great location, iconic Bauhaus exterior (created from two 1920s buildings), Israeli contemporary art adorning the walls and immaculate rooms. Oh, and a rooftop pool.
There are just 50 rooms in total, with 30 at 25 Nachmani Street and the remaining individually furnished suites in neighbouring number 23. All the rooms have the latest multimedia mod cons and elegant en suite bathrooms.
The hotel's signature Norman Brasserie (there's that name again) specialises in Niçoise cooking under the expert eye of executive chef Barak Aharoni, served in a sophisticated central dining room, complete with champagne and wine bar. In summer the al fresco Pavilion in the garden is a pleasant alternative dining venue. Elsewhere, Dinings restaurant offers itzakaya Japanese 'tapas' in a contemporary space where diners can see the Japanese chefs in action, or enjoy the summer sunshine on the open air terrace. Finally, the Library Bar is designed to evoke the 40s and caters for guests seeking light all-day dining, afternoon teas, pastries created by the in-hotel pastry chef and, come evening, cocktails while the resident DJ struts his stuff.
The Norman Wellness centre has several treatment rooms, including two on the terrace, and offering everything from massages to hot stone therapies. And then there's that pool, with views from the third floor out over the city.