They say absence makes the heart grow fonder, and Kashmir, on India's northern west frontier, has been absent from bucket lists since… well, not long after Led Zepplin released 'Kashmir' back in the 70s.
The good news is that now the wait is finally over, and this staggeringly beautiful part of India is back on the holiday agenda for the first time in a generation. Even better, for avid Indo-philes the region is best explored in European summertime when Kashmir's meadows and valleys are at their most picture perfect, making the sub-continent a truly all-year round luxury holiday destination.
So what's so special about this mysterious mountain region? Well, we've been banging the drum and blowing the prayer horns for the extraordinary high altitude deserts of Ladakh, home to ancient Tibetan Buddhist monasteries, for a while now (we love it so much, in fact, that we've given it it's own page), but other parts of Kashmir warrant immediate inspection.
Pick of the bunch is dreamy Dal Lake, home to houseboats since a 19th century Maharajah of the region gave the British permission to build waterborne residences to escape the searing summer heat of plains India. We only work with the finest of these houseboats, which come complete with the finest creature comforts.
More energetic but no less enjoyable is a trek through the many dramatic and stunning Kashmiri valleys that sound like Game of Thrones locations - Aru, Dodhpather and Marg-Drass - staying each night in luxury tented camps and retracing in reverse the route of the Mughals, the nomadic tribesmen from wider Turkestan who went on to rule most of northern India and create such architectural wonders as the Taj Mahal.
Additional glamping is possible at Ladakh's beautiful Tsomoriri Lake, complete with dome tents, African-style bush showers and six inch sprung mattresses.
We hope this all sounds suitably alluring, but one last attempted persuader - Kashmir is famous for its sophisticated cuisine; a perfectly pitched blend of Persian and Indian influences.
Sales pitch over. See you there.