Spend sleepy, sunny days wandering around any number of picturesque villages, tasting local produce at farmers' markets or sipping pastis beneath the plane trees of an outdoor café. Food is, of course, central to life in France but in Provence, it is an all-consuming passion. Dominated by classic Mediterranean ingredients, the region's cuisine is deliciously simple. Savour every sip of soupe au pistou (bean and pasta soup) or indulge with a bowl of bouillabaisse (fish stew) by the sea in Marseille. Bon appetite!
Explore the region's impressive Roman heritage in places like Arles, Orange and Vaison-la-Romaine, or go walking through fields of lavender and sunflowers. For yet another aspect of Provence, head for the unspoilt wilds of the nearby Camargue, in the Rhone delta. Here you can enjoy excellent riding and see everything from flamingos to famous long-horn Camargue bulls.
For those keen to minimise their carbon footprint, Provence can be easily reached by train using France's superb TGV network, and Eurostar trains now run direct to Avignon on certain dates throughout the summer so you can be in Provence just five-and-three-quarter-hours after leaving central London. Not sure why we'd ever consider flying again.