Fly into Olbia in the north of Sardinia, and on the road to the Costa Smeralda it's easy to see why this stretch of coastline is reputed to be one of the most beautiful on earth. After a few days R&R at one of the excellent hotels, rent a boat for the day to explore the beautiful Maddalena Islands or go diving on the wrecks of old Roman cargo ships. The hilly inland area is also worth exploration as it is particularly unspoilt. Sardinia is renowned as a summer playground for adults indulging in a luxury holiday, and while undoubtedly being a destination that appeals to grown up kids, it's also pretty ideal for actual kids. There are miles of beautiful coastline to explore, you can hire a boat and visit the weird rock formations at Capo Testa or stop off to swim or snorkel in the famously translucent green waters to be found in dozens of secluded coves. There are also other water sports on offer during your Sardinia holidays, particularly sailing and kite surfing, and terrestrial sports such as world class oligarch-spotting. This is best enjoyed of an evening in Porto Cervo checking out the none-too-subtle display of wealth as the mega-yachts jockey for position at the harbour.

Sardinia holiday ideas

A few suggestions to get the holiday planning process started

Sardinia Guide

Practical advice and inspiration to help you prepare for your holiday

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What can you find on a Sardinia holiday that you can't find elsewhere?

Landscapes at the crossroads of Africa and Europe, some of the most beautiful beaches in Europe, crystal-clear Mediterranean waters, the warm welcome of the Sardinians, and a scattering of charming hotels surrounded by wonderfully wild nature. Historical remains from the Roman and Spanish eras still dot the landscapes and authentic eateries serve all manner of local treats from porceddu (suckling pig) and carasau bread, to pecorino sardo cheese and the local myrtle liqueur.


Which travellers are best suited to a Sardinia holiday?

Sardinia is the sort of place that will appeal to most travellers. For couples, it's a heavenly honeymoon destination – close, affordable and exotic, with gin-clear waters and swaying palm trees. Families are well catered for, with plenty of child-friendly beaches and hotels with kid’s clubs, while active travellers can fill their itineraries with hiking, water sports and visits to picturesque fishing villages.

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