Published 28th Jun. 2021
Reading time
When heading on my two-week holiday to Italy, exploring cities including Florence, Rome, Venice and Bologna, I did not think that the rural area of Umbria would be the region that became my highlight. As the sea and the beach are usually my top priorities when going on a holiday, I was surprised how quickly I fell in love with the land-locked region of Umbria. But the medieval hilltop towns, picturesque rolling countryside, authentic and historic culture, food and people completely compensated for the lack of sand and won over my beach-loving heart instantly. Here are my tips on where to go and what to do in Umbria depending on whether you're looking for an active or relaxing holiday, or why not do a bit of both...
If you are an active solo traveller, a couple or a family I would suggest heading to Norcia- an old town surrounded by nature in the Monti Sibillini National Park. A quiet town centre is two steps away from Palazzo Seneca and offers a wide range of activities including hiking, trekking, black truffle hunting, mountain biking, rafting, canoeing and traditional cooking classes.
Palazzo Seneca is a charming residence dating back to the 16th century which has managed to keep harmony between antique and modern design. Many of the rooms have some of the best views over the hilltops of the region and the chef makes one of the best blackberry tarts I have ever tried. The warm staff greet you as if you are a member of their family and they also offer you excellent recommendations on what you should do during your stay.
One of the must do activities in Norcia is heading to the Monastery about two miles away from the hotel to listen to the Monks' prayer. The Monastic community in Norcia retreats into a deep contemplative prayer every day, both early in the morning and then again in the evening. After ""feeding"" their spirit the monks take care of their body by drinking ""Birra Nursia"" - a beer that in a short time became a product of excellence in the area.
Norcia town was hit by an earthquake in 2016 and unfortunately a big part of it has been damaged, especially all the churches and towers. This has, however, brought the community and its residents even closer together. The optimism and determination of the people to restore the city is simply heroic and inspiring. From 2017 many different events have been organised in order to support local businesses and projects and keep the spirits up.
For those of you who enjoy relaxation and wellness I would suggest a beautiful and peaceful retreat to Borgo dei Conti, which overlooks some of the most beautiful valleys in Umbria.
One of the gems of Borgo dei Conti is its positioning- situated on the crossroads between some of the most famous and well-known places in Umbria, Borgo dei Conti does not only offer relaxation but also maintains its authentic history, culture, traditions and spirituality. This does not feel like a hotel, when you arrive at the property it feels like you are in a village with about 20 hectares of greenery surrounding you.
When I arrived to the hotel I was very surprised to hear that the hotel was fully booked as it felt like no-one but me was staying there. The staff are all incredibly intuitive and helpful. The amount of detail they put into making sure you have the best possible time is simply unbelievable. I was given the address of one of the oldest chocolate shops in Umbria, opening times and even suggestions on what chocolate I should try there (it was all delicious!). When it comes to relaxing, the hotel has a large spa offering countless treatment options, outdoor and indoor Jacuzzis, saunas, Turkish baths and chrome- emotional saunas - heaven!
If you get a bit tired of lying by the pool (it's a hard life) you can head out to explore the surroundings. Italy's fourth largest lake, Lago Trasimeno, is only a 10 minute drive away and is surrounded by silver-green olive groves, vines, woods and sunflower fields. Visit Umbria's capital Perugia - a small but instantly likeable town - and make sure you pay a visit to Brinello Cucinelli, the "King of Cashmere" boutique.
If you haven't checked Umbria off your travel list yet, you are seriously missing out. This area is full of beautiful sights, tasty treats, challenging hikes and truly wonderful people.
Italy is a holiday hotspot (for good reason), so our help in navigating the crowds is invaluable. From snapping up hard-to-come-by Vatican tickets (at the quietest times of day) to organising an archaeologist to guide you around Pompeii, our consultants have the insider intel to make your trip unforgettable. Stuck on where to stay? Our vetted accommodation options range from family-run ‘trullis’ in Puglia to big-name hotels in Venice. So, whether you're an adventurous family or a couple on a romantic retreat, we can find the version of Italy to suit you.
ENQUIRE NOWPractical advice and inspiration for your next trip
With its iconic landmarks, stunning scenery and famously delicious cuisine, Italy has long ranked as one of our all-time favourite destinations. This Mediterranean
18th August 2025 - Italy Travel Inspiration
Dodge the summer surge and enjoy a holiday to Italy in September. Scale the dramatic Dolomites in the refreshing autumn air, raise your glass in the Tuscan
16th June 2025 - Italy Travel Inspiration
Italy’s marvellous mainland is high on every traveller’s bucket list (and rightly so). But did you know that there are around 450 islands in Italy? Whether you’re searching for otherworldly beaches,
2nd June 2025 - Italy Beaches & Islands
Our team of destination experts will get to know you and your unique requirements for your holiday
We work with you to build an ultra-personalised holiday itinerary with your choice of accommodation, experiences and activities
All of our holidays include little extras designed to make a big difference to your trip, from fast-tracking you through airport check-in and security to our network of local Concierges
