Japan is synonymous with many things; sushi, bullet trains, technology, vending machines that sell pretty much anything you could ever imagine (and a few things you probably couldn't).

It's also synonymous with cherry blossom and the advent of the so-called sakura (the Japanese for cherry blossom) season sees tourists both international and domestic go slightly potty for the pink petals pervading across the country.

The Japanese cherry blossom season starts in around February in Okinawa in the south, before working its way up north throughout the course of the spring, ending in Hokkaido in May. While the aesthetics alone are fairly spectacular (think mile upon mile of tree-lined parkland covered with trees in bloom) there's so much more to this event than just some pretty petals. Firstly, the whole country comes down with what can only be described as sakura-fever with everything from cherry blossom-flavoured KitKats and Starbucks lattes to a televised cherry blossom forecast, offering a petal-by-petal analysis of the year's crop.

But there's also a much deeper-rooted philosophy behind the mania. In ancient Japan the arrival of cherry blossom was celebrated as a signal of the impending rice-planting season and to cast good luck over the year's harvest. Its brevity, moreover, represents life's vulnerability and beauty. And while the likes of the cherry blossom-flavoured latte are a modern creation, there are also plenty of older, more meaningful traditions, our favourite being hanami, meaning flower-viewing. The modern interpretation is basically a picnic in the park surrounded by the cherry blossom, an activity people get so excited by that many companies will even pay a staff member to reserve their spot during the day, so the whole company can indulge in a spot of hanami in the evening.

Needless to say, cherry blossom season is the most popular time to be in Japan so it's best to book early. Which is where we come in.


Original Highlight

Tokyo city at night
Image of Miranda Boord

Cherry blossom season is a fascinating time to be in Japan but it's not the only thing to do there. An Original Travel trip to Japan during cherry blossom season will also encompass exploring Tokyo with a private guide, enjoying the beautifully rural area of Hakone and taking in the tradition and culture in Kyoto.

Miranda Boord

Where to go...

Start creating your tailored trip today

Tell us what you want

Our thoughtful experts are ready with ideas, inspiration and advice for your next journey.

Build a tailored itinerary

Working with you we’ll craft an unforgettable trip and tailored itinerary.

We've got you covered

We're here to help with everything while you're away from the smallest to the biggest request.

Our enthusiastic experts are seasoned travellers with the inside track on the most memorable adventures.

Call us on +44 (0) 20 7978 7333

Or enquire online

Newsletter Sign-Up

Get the latest travel advice, information and inspiration in our weekly newsletter.

Brochure Sign-Up

Our beautiful, free brochure is packed with insider information and incredible travel ideas from every corner of the planet.
Get the brochure

About Us

We are a creative luxury travel company who take a thoughtful approach to creating tailor-made holidays that perfectly fulfil your needs. Read our story

Planning a Holiday

Talk to our team of thoughtful experts about your travel needs:
+44 (0) 20 7978 7333 Contact us online


If you are a supplier and would like to contact us:
+44 (0) 20 7978 7333 product@originaltravel.co.uk

Why Us

Our meticulous planning, in-depth knowledge, honest advice, award-winning service and financial protection all ensure that you will enjoy the most memorable holiday experience. Why us


For all press enquiries, please contact our marketing team:
+44 (0) 20 7978 7333 press@originaltravel.co.uk


For all other feedback please contact:
+44 (0) 20 7978 7333 feedback@originaltravel.co.uk