The Elite Plaza is a design hotel in every sense – both part of the capital ‘d’ Design Hotel group, and beautifully designed, from the mosaic floor in the entrance hall to the immaculate new top floor with its 12 additional rooms.

Victoria is here to help give you the inside track.

The building was originally - in the 1880s - home of the Svea Fire & Life Insurance, and since a major renovation in 2000, the pillared halls of Italian marble and New Renaissance style have been restored to their former glory.

Interior designers Helling and Svensson chose dark wood paneling for the interior design of the hotel's rooms while the new floor's colour scheme of beige, cherry and lime is in elegant contrast.

The Plaza Bar and the Bishop's Arms pub are the ideal places for a relaxing evening drink, and the award-winning Swea Hof is one of Sweden's top ten restaurants.

Why we love it

The Elite Plaza is in a prime position in Gothenburg - take advantage of this and wander down to City Museum, Gothenburg Town Hall, and Gustav Adolf Square. Alternatively, the hotel has Jaguars on hand for those who prefer to travel around in style.

Victoria, Original Traveller


Key Info

Number of rooms


Eco Rating


Other places to stay in Gothenburg and the West Coast

Salt & Sill, luxury hotel in Sweden

Salt & Sill

The owners first established Salt & Sill as a restaurant, where 40% of Sweden’s herring comes from. Such was the demand for rooms at the popular eatery; they decided to add a hotel to their burgeoning success, and a floating one at that.

Villa Sjotorp, luxury hotel in Sweden

Villa Sjötorp

Villa Sjötorp began life as a private summer residence and still has an air of old school glamour about it. Owner Ellika has carefully hand-picked every item in the house, and her sharp attention to detail and careful restoration is apparent throughout.

Hotel Pigalle

Hotel Pigalle

A far cry from the monochrome minimalism of many Scandinavian design hotels, Hotel Pigalle channels a more bawdy fin de siècle bordello chic, and is hands down Gothenburg’s coolest boutique hotel.

Start creating your tailored trip today

Victoria is our Gothenburg and the West Coast expert and as a seasoned traveller has the inside track on the most memorable adventures.

Call us on +44 (0) 20 7978 7333

Or enquire online