We are entering the Age of the MAMIL, or Middle Aged Men In Lycra. While we’re firmly of the opinion that no one has ever managed to carry off the Lycra cycling shorts look, we heartily applaud the intent. You see, our clients (of all ages) are an increasingly health conscious and hearty lot, often determined to tackle a physical challenge on their holidays, be that the Engadin Ski Marathon in Switzerland or the Lewa Marathon in Kenya.
That's why we're so excited to be partnering with our new pals
at IGO, creators of superslick expedition quadrathlons in some of
our all-time favourite destinations around the world. Founded by
adventurers Bobby Melville and George Bullard, IGO provides
perfectly packaged four-day adventure challenges in Norway, the US
and Morocco, with more destinations coming on line in the years
Bobby takes up the story: 'After rowing across the Atlantic in
2013 I kept asking myself the question - "how can I give that
'adventure high' to people who dream of great deeds but only have a
week or two to spare?" IGO is the answer.'
It seems others agree. Hugh Anderson, who took part in the
inaugural quadrathlon in Norway last year called the IGO N60° 'a
life-changing event.' If your life is in need of a change, or you
just want a goal to strive towards give us a call and we'll point
you in the right direction.
And it gets better, as part of our partnership with IGO we're here
to book any wraparound arrangements for competitors who feel
they've earned a holiday after the event (you will) or to tailor a
trip for friends and family to enjoy a less strenuous stay before
being there at the finish line to give competitors a hero or
heroine's welcome. Wearing lycra strictly optional.